Location can play a critical role in the success of your Optometric office.
Depending on the specific niche of optical care you’re considering opening a practice in, you’ll want to be sure to prioritize the key success factors for your niche. Retail sites work well for an Optometric practice focusing on eyewear, but the real estate filter for optical surgery or LASIK needs to consider things like patient egress/ingress, power requirements for surgical equipment, and proximity to referral sources.
Comparing locations, and finding the "best" one, is a complicated equation that must be considered individually for each Optometric office and Optometrist or Ophthalmologist.
We believe so strongly in the effect location has on our Optometric client's success that we maintain an in-house team of market researchers who research demographics and competition around every location we consider for our clients.
Off the shelf business databases often lump all of optical together. We use real people to research and sort the competition around every location we consider. We know that a practice selling eyewear doesn’t really compete with an Ophthalmologist focused on rare disease care. We sort and map all sub specialties so you can a true picture of optical providers in your area.
Our team hand verifies surrounding competition, maps them out, and overlays that data on top of demographic information to provide you with a clear picture of the current and projected market your Optometric practice will operate in.
What Does Your Optometric Business Need From a Location? The answers are often dictated by your business plan and personal goals as a Optometrist or Ophthalmologist
Great question. The answer as to which is best often depends largely on your financial goals and outlook. It may also depend on the market(s) you are considering opening your Optometric practice in.
We have helped our Optometric clients lease space, purchase existing space, and develop custom space for their business and are happy to help you understand the pros and cons to each approach.
We can provide detailed economic projections and key points of risk for you to consider in both scenarios.