Understanding the Vision of Your Optometric Office
To help you make your optometric office goal a reality, it is important that we thoroughly understand what you hope to achieve with your practice.
Who is your target client?
One of the first questions to consider is whether you are primarily targeting Meidcaid, PPO, Fee for Service, or referral clients. This will impact various aspects of your approach including the area you open your practice, your branding, office setup, and more.
What are your short and long-term goals?
Will this be your only office, or is it the first of many locations? Are you hoping to have a space you can grow into over time?
Are there any limitations to consider?
Are you currently bound by a non-compete agreement that will prevent you from starting a practice within a certain timeframe or in a specific area? Have you considered what you can do financially and met with lenders to understand your budget?
Finding the Right Location
Which geographic areas will best support your practice?
Income levels, age of population, and total population are demographics we commonly examine. Other numbers we consider are daytime population, traffic count, drive time, and more. We approach each client differently based on their speciality, goals, and the market.
What does the competitive landscape look like?
It is unlikely in your best interest to start your office in an area that is already saturated with similar practices. We’ll examine the concentration of your specialty type within a region and look for areas with an ideal population to specialty ratio.
How many new households will be looking for a Optometrist?
Some of the easiest clients for a optometrist to capture as they open their practice are residents who recently moved to an area.
As we consider locations for our clients, we consider the number of new households in an area as well as expected growth to find locations that are poised for success.
Negotiating the Contract
We're Optometric Negotiation Experts
Our optometric service expertise becomes a valuable asset when we go into contract negotiations, as we know that your needs are different from other types of businesses looking for a commercial lease.
We’ll work closely with the property owner, their real estate agent, and your attorney in order to develop the best possible agreement.
We will work to get you the best lease terms and rental rates, and we can also assist in building allowance negotiations.
Nailing the Details
We understand that the details matter when it comes to a lease agreement. A 50+ page lease can be overwhelming to try and comprehend, and we’ll work with your attorney to make sure that the necessary protections are in place to keep you and your investment safe.
Starting Your Optometric Practice
Finding the right space for your optometric office is the first of many steps before you open. We’re happy to make the process easier by recommending service providers that will help you to get your office up and running.
We have trusted connections with the network of medical practice lenders across the country, and can put you in touch with experts who have proven their competence over years of work in the industry
We work with medical equipment providers, construction companies, and interior designers to ensure that your new space meets your needs
Let's get your schedule full from day one. We can make introductions to optometric specific marketing companies to help ensure you are starting to think about building your brand well before you are open